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Overview
- Lease 7,500 sf of ground floor retail under Novel Noda multifamily
- Lease a new 20,000 sf single story retail building
- Create a mix of food and beverage users and supporting retail uses that matched the quality of the property
Strategy
- Sacrifice high quality credit and find a really interesting F&B user to generate project buzz
- Balance the risk with a higher credit tenant willing to take large space with minimal frontage
- Land a destination brewery
Results
- Kicked-off leasing efforts with craft cocktail bar Idlewild and followed up with Wooden Robot’s second location
- Created a vibrant mix of tenants that included Novant Health, Salon Lofts, Jeni’s Ice Cream and Summit Coffee
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