Novel NoDa

Assignment

  • Lease 7,500 sf of ground floor retail under Novel Noda multifamily
  • Lease a new 20,000 sf single story retail building
  • Create a mix of food and beverage users and supporting retail uses that matched the quality of the property

Challenges

  • Delayed LYNX light rail opening for northern extension
  • 36th Street Station closed during the entire retail lease up

Retailers

Logo Jeni's Ice Cream

Strategy

  • Sacrifice high quality credit and find a really interesting F&B user to generate project buzz
  • Balance the risk with a higher credit tenant willing to take large space with minimal frontage
  • Land a destination brewery

Result

  • Kicked-off leasing efforts with craft cocktail bar Idlewild and followed up with Wooden Robot’s second location
  • Created a vibrant mix of tenants that included Novant Health, Salon Lofts, Jeni’s Ice Cream and Summit Coffee

Partnered With

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