Overview
- Transform an office project into a premier mixed use project – there was one restaurant in the project prior and no other retail
- Develop a leasing strategy and preferred tenant mix that met Asana’s expectations
Strategy
- Attract premier restaurants such as Superica and Barcelona that gave the project instant credibility
- Pursue unique local/regional retailers that could survive in the retail alley through their reputation
- Have great outdoor spaces that would create a true destination for all of CLT
Result
- Created one of the most coveted retail destinations in the Southeast
- Driven rents from high $20s to mid $50s in less than five year period
- Enhanced the entire neighborhood with unique offerings that will drive long term stability and values
